LOS ANGELES, CA – November 13, 2015 – Tourism Australia has selected Myriad to handle its in-market creative and production for North America. The two-year contract will see Myriad work closely with the Los Angeles-based Tourism Australia team on a wide range of their marketing initiatives.
Myriad will be responsible for producing Tourism Australia’s global brand creative There’s Nothing Like Australia for initiatives targeted to the North American market.
According to Jane Whitehead, Tourism Australia Vice President, The Americas, “We’re excited about our new partnership with Myriad. Their combination of global branding knowledge and its local implementation, position them well to produce our creative for this market.”
“Myriad has had a very strong relationship with Tourism Australia and many of its industry partners for over 25 years. We look forward to creating new marketing assets based on the successful There’s Nothing Like Australia campaign platform,” stated Al Merschen, President / CEO of Myriad Marketing.
For more information on Myriad Marketing please visit www.myriadmarketing.com
ABOUT TOURISM AUSTRALIA:
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure travel and business events. Its purpose is to increase the economic benefits to Australia of tourism. Active in 16 key markets, Tourism Australia promotes the unique attributes of the destination, targeting those people who its research indicates will spend more and travel most widely. Activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research. For more information, visit www.tourism.Australia.com
Myriad specializes in providing strategic direction and tactical solutions for the travel and tourism industry. With a client list that includes international tourist offices, convention bureaus, airlines, hotels & resorts and travel companies, Myriad offers a complete range of integrated services including: tourist board representation, advertising, public relations, marketing, trade relationship building, partnership marketing programs.
For more information, visit www.myriadmarketing.com
Michael Price | Executive Vice President
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