Eagle Creek is a leader in providing innovative travel gear to the North American consumer. Myriad has worked with Eagle Creek and various travel companies and destinations to develop successful promotions over the past 8 years.
- Reach potential visitors to Kenya in complementary environments
- Find a product with a similar DNA
- Use multiple distribution methods with many touch points
- Build the consumer database
- The campaign was featured in 600 retail outlets
- The campaign generated traffic for Eagle Creek in their partner stores and to their website and social media
- The campaign generated exposure and brand positioning for Kenya Tourism
- The promotion included a variety of in-store promotions, including posters, point-of-purchase materials, etc.
- The promotion included a variety of online promotions including social media, eblasts, web banners, etc.
- Kenya received over $500,000 in promotional value, in stores, online and through social media
- Over 20,000 entries created a highly targeted consumer database for Kenya to utilize
- Press coverage of Kenya and Eagle Creek